PGA Masters
One of the reoccurring accounts I work at ESPN is the PGA Masters. As a multimedia designer, I am able to design and deliver final assets for print. In 2022, I ideated mood boards and created custom illustrations for the gift box given to the 80+ players and the chancellor. I also created the Welcome Packet that is directly given to VIP stakeholders on-site — and am particularly proud of this project the first time around since I was given only two days from start to finish.
Assets Responsible: 2022 PGA Masters Gift Box (includes custom illustrations, stickers, hangtags, etc.) and other print items such as the Welcome Packet
“I have been in a LOT of PGA tour locker rooms and in my time I have never seen a gift this nice or custom given to them, this will really stand out.”
from the TOUR team
Icons such as the Georgia peach, the Calamity Jane putter, and the FedEx cup are all imageries the players and the PGA chancellor know very well. It was important to replicate the icons to a T(ee) but maintain the hand-drawn, watercolor feel.
