Rookie Camp
objective: design a new look and feel for Rookie Camp, an introductory welcome period for all new employees of all levels at ESPN; make it feel more modern and less baseball-esque (previous look).
Deliverables
Rookie Camp logo exploration
New Treatments
Welcome Email Templates
How We Tackled This
Type Exploration
This project in particular is still ongoing and has been the longest rebrand I have worked on, spanning from August 2022 to 2024. It has challenged me to keep exploring new options while working on the same concepts over a long period of time.
